May 19, 2005

Happy Anniversary Michele! - 19 Years on the 19th

Michele Crull came to Rawle Murdy exactly 19 years ago today. She has worked with me longer than anyone ever. And what a great job she has done!

Much of our reputation of undertaking the impossible - and succeeding - is a result of Michele's extraordinary work ethic, discipline, perseverance, positive spirit, intelligence, and ability to get others to share her zeal.

Tonight I attended events celebrating two of our clients who exemplify the idea of reaching beyond the norm to create something world-class.

First, a celebration of the American College of the Building Arts, an ambitious enterprise - our nation's newest college - that will teach building arts to students who come from an amazing array of backgrounds and age groups. Starting a college is no easy task. We've been proud to help promote this new college and have found the Internet to be a powerful way to identify potential students. Our news releases, for example, are loaded with key words that spiders easily pick up.

Next, a celebration of the South Carolina Aquarium, five years old today! Who would have thought that a state with roughly the population of Brooklyn could create an aquarium whose accreditation already puts it in the top 10% of all U.S. Aquariums?! Much of the work that got the Aquarium to where it is - battles to get the funding through referndums, launching the facility five years ago, and quickly establishing the Aquarium as Charleston's most visited attraction - is work that was led by Michele Crull. Almost three million visitors have already visited the Aquarium. Tens of thousands of students have participated in the Aquarium's educational programs. This is a major hit!

It's good to have Michele Crull on your side.