May 10, 2005

Happy Birthday, Conley!

What Makes a Great Client

I asked Rutledge Young that question tonight. He's a very successful attorney, always on the "Best Lawyers in America" List. His answer: Someone who appreciates what you do...someone who respects you and values your opinion...someone who asks you tough questions, so that you are challenged into giving them your best thinking...someone who is willing to take a bold, brave and innovative position, even if there is risk associated with it.

I'd say that's the very same in our business. I'd add two other qualities, though. One is that our best clients are passionate about their business. They love what they do. And they practice "management by walking around." That is, they get out there and listen to their staff members AND their customers. They "kick the tires," shop the competition, and get as close to their customers as possible.

Can You Do Great Work with a Not-Great Client?

I didn't used to think so. But I think, now, that one can. It's just a lot harder. And, a lot less fun. Speaking of fun, I love Mike Veeck's "Fun is Good" book. Filled with wise observations. Veeck is such a sweetheart. Congratulate him on his book, and he dismisses the compliment saying, "Everyone has a book," as though it were as easy as waking up in the morning. His apparently casual air is wonderfully refreshing. But his "air" is certainly not thin. This is one of the most substantial human beings on the planet. And a marketing genius.

Thanks for the Comments

This is new to me. So, comments from pals - old and new - in cyberspace are so gratefully received. Thanks, MT, for checking out the site. I love the idea of being bi-coastal.

Jay, in response to your question, spending on Fathers Day exceeded spending on Mothers Day last year...so maybe that'll be the pattern again this year. Question is, why more spending for the Dads? My answer is that the women have the money...the women control the spending...the women rule! There are plenty of facts to support this. Some latest repercussions of are the new focus GM is putting on women (finally...while the company is circling the drain) and the new wines for women (since women make 70% of the wine buying decisions in this country).

More comments....please!!